August 20, 2009
by lindaglisson
As a young developing nation, America has experienced the Industrial Revolution, the Computer Automation Age, and now we have the challenge of the Global Community Era. Economic advisors postured, “As the industrials go, so goes the nation!” The industrial sector was the leading indicator of the health of our base which was all the while eroding. We admonish citizens to “Buy American”, but deplore American manufacturer’s policy of planned obsolescence to ensure a healthy recurring revenue stream, and shoddy workmanship. So, we started buying cheaper Asian manufactured goods and automobiles. We screamed that we needed jobs, but begged immigrants to fill our “Not So Desirable” sweat shops and agricultural fields. When labor unions demanded better working conditions and wages, it became easier and more cost effective to shift those jobs offshore, thus avoiding unpleasant issues. It seemed to make sense at the moment. Now suddenly we have lost our balance and are officially dubbed “The World’s Consuming Nation”. Without jobs America will not be able to *Save, *Invest, *Innovate and Manufacture to even meet our basic domestic needs. I assert that Hyper Inflation to burn off our massive debt and trade imbalance is not an option.
Corporate management must overhaul its image, ethical practices and governance structures so they no longer exaggerate the payoffs and discount the dangers of outsourcing production and trimming investments in R&D. Business schools would do well to teach a new finance model. On the one hand we heavily discount current cash flows since they are no indication of continued business volume. And on the other hand, we applaud a highly leveraged corporation waist high in real estate and other fixed assets, because that ensures the preservation of “Value” and “Net Worth” which is a tough thing to substantiate. Wall Street added to the unrealistic expectations of wealth generation by their quarterly growth predictions which in the end became growth demands. These demands led to heavily penalizing young companies for lacking the stuff necessary to maintain a constant 40% year-over-year or better appreciation.
President Obama’s huge bailouts of the Banking Institutions and the American Automobile Manufacturers has not as yet created new jobs to alleviate the double digit unemployment figures which currently exists in the American job market. Although Fed Chairman, Ben Bernanke admits that capital investment in small business is the correct area of stimulus, he is powerless to affect that vital focus.
It is a long standing fact that America is replete with entrepreneurial talent and is an early adopter society. Historically, we have been early movers and strong influencers in the industrial age and the emergence of our high technology driven affluence. Yet, the US is threatened with huge job losses resulting from the retooling of our automobile engines away from dependence on foreign oil, and impending health reforms that threatens medical treatment rationing (including cancer treatment to the elderly) and the virtual elimination of our windfall profits in the pharmaceutical sector. (The SBA estimates that there were approximately 875,000 manufacturing jobs lost in the year 2008.)
WHERE THE JOBS ARE
According to the Small Business Administration Office of Advocacy, “Small businesses with fewer than 500 workers represent 99 percent of businesses, employ more than half of the American work force, and create two-thirds of the net new jobs. (The Office of Advocacy estimates that there were 6.1 million employer and 23.1 million nonemployer firms in the United States in 2008. Self-employment rose during our economic downturn, in part because of “necessity entrepreneurship,” even though self-employment does not seem to be swayed much by cyclical changes. During the two past reces¬sions, firms with fewer than 20 employees were the only ones with positive net job growth;)
Labor remains a challenge for small business. The Baby Boom generation comprises 78.2 million Americans born between 1946 and 1964, and the first wave of this group has already begun to retire, a process that will accelerate over the next decade. These retirements pose two problems for businesses large and small. First, firms will see a mass exodus of institutional knowl¬edge that will be hard to replace in certain fields. Many businesses have contemplated ways to entice more of these retirees to delay their departure, if possible, as their retirements will pose challenges for firms to effectively train others to step into these roles. Second, the departure of this large generation from the work force could lead to labor shortages in some industries, particularly in technological and health occupations. Immigrants are extremely entrepreneurial; according to one study, 25 percent of new engineering and technology compa¬nies were started by immigrants.
Because entrepreneurial small firms are such an important part of the American economy, what is good for the overall economy is also generally good for small business. “ Obama’s administration has made available SBA-guaranteed loans that are targeted to sup¬port economic development and entrepreneurship, especially in rural, urban, and low-income communities. Granted these communities need resources. However, given the extreme suffering of the American Business community as a whole, low income community stimulus vs small business stimulus at large is a questionable judgment call.
American jobs are to be found, or rather created in the restoration of our business sector’s capability to develop and manufacture enough high-technology products domestically to meet or exceed our consumption needs and remain a cutting edge sword on the cusp of Global Technology emergence. Reversing the decline in competitiveness will require a return to “Our First Love…of Technology innovation”, and doing what we as a Nation do best, i.e., take risks and be a first mover. If we can justify a trillion dollar industry bailout, then we should be staunch enough to recognize the in place infrastructure of cable, copper and even fiber optics must give way to new forms of infrastructure, no matter what the cost. So it is time for a change, where America can lead the way to a new economic structure based on realistic expectations and achievable milestones.

According to the University Of Maryland, School of Business, “Although American small businesses are admired for their ingenuity and aggressiveness, this is another area where they struggle, earning the equivalent of a ‘C-‘ in theMarketing and Innovation sub-index. Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their businesses beyond their current size. They also fight to think of new innovations, but oftencome up short. The bright spot for American small businesses is in the impeccable service they provide their customers and treat them with care. This is reflected in the ‘A-‘ they earn in Customer Service
GOING TO THE “CLOUD”
How can small businesses improve their competitiveness in the marketplace?
Answer: Use the Internet.
Assuming that a venture capitalist is not going to suddenly appear and shore up most small businesses, a sound investment a small business can make is in ramping up its Internet business solutions, or so it would seem based on the experiences of those small businesses who have done it. This means more than just building a website, but making a commitment to online advertising, allowing customers to view and order products online, providing email customer service and self-service options to customers. It also involves improving internal communications by having a shared network for employees to collaborate on projects and providing the means for them to communicate online with each other.
SHOW ME THE MONEY
American Venture Capital investment programs have been idolized as an ultimate standard to measure the development of investment programs in China, Europe and the Middle East, as well as other nations. The US aggressive investment in Technology and the Medical industry showcase what can be achieved with a strong desire to change and innovate. Yet even with all the positive reinforcement from these outcomes, Real Gross Private Investment fell. In calendar year 2008, lending was down 40 percent in the number of loans and 20 percent in dollar volume. The SBA research indicates that Real gross private domestic investment fell 6.7 percent in 2008, after a decline of 5.4 percent in 2007. The third quarter, 2008 was marked by significant declines In the fourth quarter alone, overall investment fell 23.0 percent on an annu¬alized basis. What began as a normal correction in the housing market eventually led to a collapse in the global financial system and the failure of some of the biggest banks in the world. Ultimately, this would affect small business owners’ ability to access credit.
As the financial crisis worsened, the stock market crashed as well. The daily closing price for the Dow Jones Industrial Average (DJIA) peaked on October 9, 2007, at 14,165, and then began to plummet. By December 31, 2008, the DJIA had fallen to 8,776—down 38 percent from the peak.
Our challenge today rests on the shoulders of the American savers and investors. It is time to be responsible with our investment funds. Not only should we focus our attention on the careful selection of appropriate projects with real potential for success. It is time that we contractually demand our investment capital NOT be shifted offshore, but utilized to purchase assets, employ American workers, and rebuild the American Business fiber. Our young men are needed at home, and our American dollars are also needed to increase the velocity of our M1 and M2 money supply, thereby increasing the access of capital by American Small Business.
It is truly a great time to invest.